Email Marketing
Opt-in email advertising
Opt-in email advertising is a method of advertising via email whereby the recipient of the advertisement has consented to receive it. This method is one of several developed by marketers to eliminate the disadvantages of email marketing, namely being labeled as spam.
Email marketing is popular with companies for several reasons. An exact return on investment can be tracked and has proven to be high when done properly. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them. Over half of Internet users check or send email on an average day.
Constant Contact
Constant Contact, an email marketing company, helps businesses connect with their customers, clients, and members easily and affordably. More than 450,000 organizations worldwide use Constant Contact’s industry-leading email marketing and online survey tools. They create professional-looking email communications and online surveys to inform their audience and get feedback that ultimately result in closer relationships and tangible business growth.
